Companies expanding in the foreign shores face unique understanding barriers namely tn the emerging markets where one of the pertinent problem which confronts them is "Institutional voids" or the absence of policy framework or regulation and slow pace of legal system and the other major challenge is the Unfamiliarity with the business culture in the host country. This exposes them to substantial risk considerably reducing those barriers results into great advantage of time and cost saving and minimizing the risk of strategic over stretch.
Doing successful business in Country like India requires long term strategic planning, deep understanding of client behavior and preferences, marketing practices and location by location strategy to adapt to the complexity and diversity of India's markets. With our multidisciplinary team of Subject Matter experts, Lexium supports foreign companies on designing the best strategy to do successful business in Indian Market.
We provide a range of market intelligence and custom research solutions that help our clients with the information advantage they need for accelerating growth. Our in house research team follows key trends and developments in healthcare technology market place with a special focus on digital health and emerging technology solutions. We publish periodic intelligence reports in the form of white papers and eBooks that cover important topics in healthcare and medical devices sector. In addition we follow technology trends, track leading technology vendors and digital health startups, and the innovation eco system. We use our experience and insights to help technology firms position themselves in the most favorable manner in their target markets, and healthcare enterprises to make informed decisions.